No matter what kind of small business you own, you should start a blog. Because it’s a great SEO and marketing strategy. But for businesses that have an online store, what in the world are you supposed to write about? In this post, we’ll share some ideas to help you find inspiration for your shop’s blog.
Estimated reading time: 4 minutes
Introduce new products or services
Your blog is a great place to premiere any new products or services you are going to sell through your website. You can write a post explaining the product, its features and benefits, and why your product stands out from the crowd. You could also blog about how to best use a particular product, or compare different products with each other. These blog posts could contain a link to the product page, for anyone that wants to buy!
Write about your company
Another great thing you can write about on an eCommerce blog is yourself. Give your customers updates on what’s going on in your business. Are you celebrating your 5 years in business? Write about it! Are you hosting a birthday party for the COO? Blog about it!
Teach your audience
You’re in the business you’re in for a reason. And you obviously know what you’re doing. If you’re having trouble coming up with things to write about, brainstorm some ideas for informative articles. For example, if you sell women’s clothing, write a series of posts about women’s fashion. You could write posts on the things that are “in” each month, or different fashion tips to keep in mind during fall and winter. Or if you sell cleaning products, publish a spring cleaning checklist or a weekly cleaning guide for each room in the house.
Blogging helps you stay on the radar
Blogging on a regular basis makes Google happy, because it sees that you are active and relevant. Google will then send its bots to your site more often, and start analyzing your pages and ranking the ones that deserve a spot in the search results.
Not only does blogging make Google happy, but creating great shareable content also keeps you on your audience’s radar. For instance, they might stumble on your weekly cleaning guide, love it, and pin it to a board on Pinterest or share it on their Facebook page. While they might not want to buy cleaning products from you now, you’ve just increased the chances that they (and the people they know) might turn to you when they are looking to buy.
Read More: How To Find Ideas For Your Blog Posts
A few practical reminders:
Conduct keyword research first
Keyword research helps you determine what search terms your audience is using. These are the words you want to be found for on Google. So, naturally, these are the words you should focus on when deciding what to write about on your eCommerce blog.
Make your posts easy to find
After writing these awesome posts, your audience needs to be able to find them. At a minimum, put a link to your main blog page in your navigation menu. This gives visitors easy access to all your posts in one place. We recommend putting it all the way to the right, next to your Contact page, or all the way to the left.
We also recommend including a section with your most recent posts somewhere on your homepage. This will show your visitors that you are putting new content out there, and they can investigate further if they are interested. Don’t forget to include a link or button for them to find more blog posts!
Actively promote your content
Don’t just publish your content on your blog and let it fall away into the oblivion of the internet. Share your new posts on your social media. Or send out a newsletter to your mailing list. People have a lot going on in their lives; honestly, they’ve probably forgotten about you. So remind them! Every time you publish a post, share it. Keep your brand top of mind.
Blogging is a great way to market your online shop and boost your SEO. Use some of these ideas to help you get started writing your first posts. Tell people about your company and your products. Educate them and provide valuable content that can help them solve a problem or learn something they can use in their lives. Just make sure it relates to what you sell, otherwise Google (and your readers) will get confused. Happy blogging!
Keep Reading: How To Optimize Your Blog Posts For Search Engines